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opportunities
Exclusive opportunities
for HC2008 exhibitors
The HC2008 Preview
and the HC2008 Guide are
the only official publications of the HC2008 event.
Both are published by BJHC Limited.
The HC2008 Preview
Most delegates and exhibition visitors start to plan their
visits to the HC Event some six weeks ahead and the Preview
supplies the information that they need. It is mailed early in
March to 13,000 healthcare professionals as part of the
marketing campaign.
Advertisement booking deadline: 8
February 2008.
The HC2008 Guide
A copy of the Event Guide will be mailed to preregistered
delegates and exhibition visitors a fortnight before the Event.
Copies will also be distributed onsite.
Advertisement booking deadline: 10
March 2008.
Website advertising
Now in its eighth year, visitor levels are increasingly rising
on the HC website. A limited number of banner advertisement
positions are available to exhibitors on our websites
www.bjhc.co.uk and
www.healthcare-computing.co.uk
Registration desk
promotional loop
 
Advertising
Registration has the facility to offer exhibitors advertising at
each registration desk.
Twin-screen concept
Two screens are used at each registration point, one for the
registration clerk, the other to display the badge to the
visitor. It is this second screen, when not displaying the
visitor's badge that can be utilised to run a promotional loop.
The Loop
Each advertisement can run for 5, 10, or 15 seconds and is
priced accordingly, with a maximum of 3 x 5 seconds for any one
customer. A loop normally runs for 3 minutes and would consist
of a maximum of 36 adverts.
The promotional loop is
interrupted to display each badge to the visitor prior to
printing. Typically the interruption is for less than 5 seconds,
before the promotion loop continues.
System flexibility
A different promotional loop can be run from the registration
desk at Hall A to the registration desk at Hall D, In effect,
the options are endless.
For more information on how you
can enhance your HC2008
marketing activity contact:
Karen Ginn
Tel: +44 (0)1932 821723
Fax: +44 (0)1932 820305
Email:
karen.ginn@bjhc.co.uk
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